Leading India - Change is good

Thursday, December 20, 2007

I think the recent Lead India campaign by Times of India (TOI) group is reflecting the changed mindset of young in urban India. From "Chalta hain" to "Desperate desire for change". Well, I am convinced that it failed to draw attention in rural India. Its understandable from TOI point of view. Nevertheless, it showcases one common source of inspiration for today's young blood, both in urban and rural India. That is, "Only YOU can do it, if you want to do it." Take a look at this video.



What we somehow need is just a simple thought which ignites the can do attitude. I have met and interacted with some people who believe that the "thought" itself is so powerful, it makes things to fall on place to see that "thought" a reality! In other words, "if you pursue your dreams, the universe will conspire with you to make it happen [Paulo Coelho in Alchemist]". SRK too says the same thing, "Kehte hain agar kisi cheez ko agar dil se chaho to saari kayanath tumhe usse milane ki koshish me lag jaati hai, [Om Shanti Om]". When we think of changing the society or a nation, the first thing which comes in our mind is our own picture which can be portrayed besides the pictures of national heroes. And the next question which comes to our mind is how to be like that? Immediately, the answer follows, 'No, you just can't do such a big thing!'. Why? Our subconscious mind says, "I have seen so many people doing that and still eating the words of same people whom you want to serve!". What I could understand from Lead India campaign and its vision is that, It's not "YOU" who can change, but "your thought" and "initiative", which can inspire the lives around you and motivate them to work for common goal, that is, "to change the lives around". And that thought of yours is the "YOU" in Lead India slogan "Only YOU can do it, if you want to do it."

Lead India, do it!

1 comment:

Bhavik said...

Hey Manju,

nice words man....what i'd like to add is...."Its only YOU who can do it and no one else. If you need to do something..don't think whether its big or small, just do it. It may be big for someone and small for someone...just the initiative is necessary as you said"..

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This work by Manjunath Singe is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 2.5 India License. The views and opinions expressed in this work are strictly those of the author and do not represent his employer's views in anyway.